CASE STUDY
My Best Cleaners
A warm, local-first site for a neighborhood dry cleaner with door-to-door pickup.
YEAR
2025
TYPE
Website
CLIENT
My Best Cleaners
ROLE
Design & build
THE OVERVIEW
My Best Cleaners has been taking care of clothes in Clinton for years, but online they were easy to miss and harder to book. They didn’t need a flashy rebrand — they needed the people nearby to find them, trust them, and realize the cleaning could just… come to them.
The challenge
The real job was local — being the obvious choice when someone three streets over searches for a cleaner. That meant loading fast, reading clearly on a phone, and earning trust in the first few seconds, not the third scroll.
And the best part of their service — free door-to-door pickup twice a week — was buried. People didn’t know they could skip the trip entirely, so the site had to make that the headline, not the footnote.
WHAT I BUILT
A neighborhood shop that’s easy to find and easy to use.
Found by the people nearby
Built around local search from the ground up — clean structure, real location and hours, the questions people actually ask — so the shop shows up right when a neighbor needs it.
Pickup, front and center
The door-to-door service leads the page, with the Clean Cloud app handling scheduling and tracking. The whole point — never leaving the house — is the first thing you see.
THE OUTCOME
turnaround on most orders, with eco-friendly, perc-free cleaning.
free door-to-door pickup and delivery, scheduled right in the app.
off the first order — a gentle nudge for new neighbors to try it.
NEXT PROJECT
United Dumpsters
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