CASE STUDY
My Best Cleaners
Local SEO, Wordpress, and customer-acquisition work for a neighborhood dry cleaner — search visibility, the CleanCloud pickup flow, and the compliance behind it.
YEAR
2025
TYPE
Local SEO
CLIENT
My Best Cleaners
ROLE
Design & build
THE OVERVIEW
My Best Cleaners has taken care of clothes in Clinton for years, but online they were easy to miss and harder to book. The real work wasn’t a flashy rebrand — it was getting the people nearby to find them, trust them in the first few seconds, and realize the cleaning could just… come to them.
The challenge
The job was local — being the obvious choice when someone three streets over searches for a cleaner. That meant real local-search structure, fast loads on a phone, and content built around what people actually search for, not just a pretty homepage.
The best part of the service — free door-to-door pickup twice a week through CleanCloud — was buried, so it had to become the headline. And behind the scenes, the messaging and opt-in flows had to clear carrier and platform rules: SMS consent, HELP/STOP handling, privacy and terms pages — the unglamorous compliance that keeps campaigns running.
WHAT I BUILT
Getting found by the neighbors, and turning them into pickups.
Found by the people nearby
Built around local search from the ground up — clean structure, real location and hours, and the questions neighbors actually ask — so the shop shows up right when someone needs it.
Pickup, front and center
The free door-to-door service leads the page, with the CleanCloud app handling scheduling and tracking, and campaigns and reviews nudging first-timers to give it a try.
Compliant, and kept running
Consent-based SMS with proper HELP/STOP behavior, privacy and terms pages, and the ongoing fixes and tweaks that keep messaging, tracking, and the site healthy over time.
THE OUTCOME
across the local keywords that matter in Clinton, MD — the first name neighbors see when they search for a cleaner.
organic traffic, month over month — a search footprint that keeps compounding instead of flatlining.
earned a spot in Google’s local map pack, right where nearby customers look before anything else.
NEXT PROJECT
Pocket Jacked
HAVE SOMETHING LIKE THIS IN MIND?
Let's build yours.
Tell me what you're working on. A real conversation, no pressure — and we'll see if it's a fit.