CASE STUDY
Mallow
An AI creative platform built to help people make and explore new worlds.
YEAR
2025
TYPE
Web & mobile apps
CLIENT
Mallow
ROLE
Design & build
THE OVERVIEW
Mallow is an AI-powered creative platform — a place to make things and wander somewhere new, built more like a worldbuilding tool than a prompt box. As co-founder and CTO I own the architecture and core build, so the work has been about getting the whole experience right, not just wiring up models.
The challenge
AI tools get cluttered fast. The hard part is restraint — keeping it open and inviting (“discover new worlds”) instead of burying people in knobs and settings on day one.
It’s also full-stack and still evolving, so it had to be built to grow without getting fragile — real product infrastructure under a soft, simple surface.
WHAT I BUILT
Software that makes creating feel like play.
Calm on top, real underneath
A clean, exploratory interface sitting on full-stack foundations — auth, data, AI workflows — so it can keep growing without the seams showing.
Built to wander
The whole thing leans into discovery over dashboards, so making something feels closer to play than to operating a tool.
THE OUTCOME
images and videos generated by people using the platform — real creative output, not a demo reel.
users in the beta, exploring and building new worlds inside the product.
architecture and full-stack build I own as co-founder and CTO — the whole experience, not just wiring up models.
NEXT PROJECT
jvFIVE
HAVE SOMETHING LIKE THIS IN MIND?
Let's build yours.
Tell me what you're working on. A real conversation, no pressure — and we'll see if it's a fit.